HFC stands for "hunt for center," which is an engineered feature of this bait series that causes the HFC Craw to not only erratically deviate from a straight line track during retrieve, but to also continuously self-correct itself to get back on "center." The irregular swimming behavior looks very natural and, therefore, is a highly desirable trait for crankbaits.
Highly detailed from end-to-end, the Duel Hardcore Ninja Swimmer is covered with a premium finish, realistic 3-D eyes, and a replaceable soft rubber tail. Built to withstand strikes from that bass-of-a-lifetime, the Duel Hardcore Ninja Swimmer is constructed with an incredibly durable double-hinge jointing and stainless steel pins. Backed by super-sharp black-nickel Japanese treble hooks.
Body shape and weighted bill drive bait deep to stay in the strike zone longer. Tight subtle action proven best for deep water fish. Great casting and easy to crank for less fatigue all day fishing. Slow rise at pause
Pro designed to create the ultimate minnow style trolling lure. Size, profile, and dive depth imitate a minnow. Mustad Ultra Point Hooks.
$8.39 - $10.49
A large deep diving crankbait with unique curved bill that allows the bait to dive deeper & faster than most other deep diving crankbaits. The Series 6XD is available in two models, a ratlling version and a silent version, for a whole new presentation to deeper fish. The 6XD sets the standard for deep running crankbaits!
Designed for the anglers who love the action of the 6XD, but don't enjoy the torque of the 10XD, the Strike King 8XD gives anglers a mid-range presentation that provides the best of both worlds. Designed with all of the premium features as the rest of the XD series, the Strike King 8XD Crankbait delivers a quick, bullet-like dive that digs down to 20-feet and tempts fish with the signature XD wobble. Offered in a number of proven colors, the Strike King 8XD Crankbait provides all of the tournament-wining characteristics that have made Strike King's XD series a household name - now in a new size that will round out your crankbait arsenal and make sure that you're prepared for every possible situation.
Designed to mimic an isolated bluegill frantically fleeing from a predator. Precision tooling provides unrivalled detail in the body and is finished with a cutting edge multi-layered paint process.
Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deeper with maximum flash and tail action. The Flicker Minnow body design, in combination with its impressive dive curve, get you to the fish quicker.
The Rebel Bluegill Squarebill is a true, blue-collar bait you can depend on day-in and day-out. Use it anytime fish are feeding on bluegills and other small fish. Besides its square lip, the Bluegill Squarebill features barbless trebles and super realistic paint schemes.
$8.39 - $10.49
An Xtra Deep diving version of the Series 5 with a unique curved bill and is balanced to cause a steep dive angle to enable this medium body bait to dive faster and deeper than other crankbaits this size. The bill design also enables the lure to track well when in contact with the bottom. The longer you can cast the deeper a crankbait can go and this lure casts far!
Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deeper with maximum flash and tail action. The Flicker Minnow body design, in combination with its impressive dive curve, get you to the fish quicker. The field test results are in -- and the result? These baits flat out Catch More Fish! Pro designed to create the ultimate minnow style trolling lure Size, profile, and dive depth imitate a minnow Mustad Ultra Point Hooks
An Xtra Deep diving version of the Series 3 with a unique curved bill and is balanced to cause a steep dive angle to enable this small body bait to dive faster and deeper than other crankbaits this size. The bill design also enables the lure to track well when in contact with the bottom. It runs great, even when moved fast, and casts extremely well.
Unique bill for erratic hunting action. Aggressive tail thumping action. Attracts fish from all depths and directions. Slow rise at pause.
Berkley Flicker Shad Crankbaits feature a rattle and roll, flicker action which mimics fleeing or injured baitfish. This flicker action, along with the built-in rattles, triggers predatory gamefish to strike. Every Flicker Shad Crankbait is individually tank tested by Berkley to run true. These lures also feature design insight from professional anglers, fish attracting colors and finishes and quality split rings outfitted with extra sticky, black chrome treble hooks. As a bonus, each lure's official Precision Trolling dive curve is included for accurately measured diving depths.
$4.89 - $6.49
The Berkley Snap Jig is a versatile action jig head that pairs with your favorite soft plastics. The Snap Jig can be fished both vertically over structure and for suspended fish in open water and ice, or cast and retrieve for side to side and backward and forward dynamic darting action.
If BOOYAH is doing a squarebill, then you know it's going to be done right. We've taken the characteristics of a balsa lure - thump, wide wobble and deflection - and paired it with a tougher than plastic durability through a groundbreaking foam-injected molding process. Pair with a one-piece bill and sound chamber, you get an aggressive hunting action in the 2-5 foot range, bouncing off cover and not rolling to the side plus a unique sound profile bass haven't heard before now. The 1/2-ounce BOOYAH FLEX?II is constructed with through-wire design to ensure strength from line tie to the No. 6 EWG hooks.
A small, shallow diver with a high buoyancy, the Series 1 is designed to be thrown around heavy cover. The square lip design causes massive deflection to trigger strikes.
Designed to the specifications of four-time Bassmaster Classic Champion, Kevin VanDam, the Strike King KVD HC Shallow Squarebill Crankbait is a must-have for targeting fish in the shallowest conditions. Made to deliver the same great wobbling action as the original, the Strike King KVD HC Shallow Squarebill Crankbait is designed with a specially shaped lip that promotes a shallower dive, so anglers can effectively target fish in the 0-3ft range.Omitting rattles, the Strike King KVD HC Shallow Squarebill Crankbait relies on its signature action and lively deflections to attract fish without spooking them. Available in a range of detailed color schemes, the Strike King KVD HC Shallow Squarebill Crankbait provides extra-shallow presentation that delivers professional-grade results.
Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is individually tank tested ensuring this proven all-purpose trolling bait works right out of the package.
Proven Berkley® Flicker Shad® action for targeting shallower fish. The Flicker Shad® shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad®. Each bait is individually tank tested and sure to perform right out of the package whether you troll it, cast it, or stop and go retrieve.
$8.89 - $11.49
Drive walleye, crappie, bass and trout absolutely bonkers with the enticing action of Salmo's Hornet. It's made of incredibly strong high-density foam, rather than balsa wood or hollow plastic, so you can be sure this crankbait can take a beating season after season and still keep on hooking those lunkers. A deadly trolling bait that excels when trolled straight or o lead core.
Yo-Zuri 3DS Flat Crank is unique shallow running crankbait that features an L-Shaped lip which creates a scatter action on the retrieve. The 3DS Flat Crank catches a wide variety of Freshwater gamefish and has been proven successful for Snook, Seatrout and Redfish on the saltwater flats. It's shallow depth allows the bait to be fished against shorelines and above brushpiles and submerged grass.
The Strike King Series 5 Crankbait is a medium sized body with a medium wobble and medium buoyancy, has a 2° diving plane to allow for lengthened casts and deeper depths.
Bandit's 200 Series Crankbaits Scream for attention and are very productive along outside drop-offs or where clear water forces fish deep. Producing an extra-wide wobble and offering a loud, fish-attracting rattle, these Bandit crankbaits really bring the strikes home! Hook size 6.
Swimming with a deliberate, steady cadence, the Smash Shad is on track to be an instant classic. Phenomenal finish choices matched with internal rattle system will get this bait "smashed" by all game species. High Frequency Multi-Ball Rattle. Stable Rolling Action at All Speeds. External Scales. Holographic 3D Eye. Premium VMC® Black Nickel Hooks. UV Bright Finish Reflects More Light Energy, Strengthening the Lure's Visibility.
$3.39 - $3.69
A slender aerodynamic profile allows the Frostee to fall quickly. But this attractive bright-eyed and golden-hooked lure darts erratically when jigged. Tip a Frostee with a little minnow and your presentation flashes and flutters in the most fish-attracting way.
The model 111 EBS Walleye lure is designed for casting and trolling. The sleek design mimics the swim action of a minnow with its radical side to side action. Add to this EBS Sound Technology and the sounds of a Perch, Minnow or Panfish draw fish in from outside the range of sight to trigger deadly strikes!!
The double-jointed HEAD HUNTER combines the fish-catching characteristics of three baits in one. It features the predator-attracting, slow-swimming action of a swimbait; the hard-vibrating, hunting action of a shallow crankbait; and an enticing kick-out/darting action on the troll. It also mimics the sounds of a baitfish like no other trolling bait. The Head Hunter's natural action, slow sink, and EBS Technology ? make it one of the most effective hard lures ever designed for giant Northern pike, musky, striped bass, walleye and big bucketmouth bass. Whether you slow-roll it like a swimbait, fast-retrieve it like a shallow-running crankbait (up to 4 feet) or troll it, Head Hunter is a must-have Fish Catching Machine for freshwater predators! Built with 2mm wire-through construction.
The model 90 EBS Walleye lure is designed for casting and trolling. It does an amazing job of mimicking injured or fleeing baitfish coupled with the advantage of sounding like a Perch, Minnow or Panfish baitfish with EBS sound technology that triggers strikes like no other lure out there!!
S-Waver is the hottestswimbait in the West Coast,leave a major footprint on this lure category. Featuring a natural SAction swimming motion, SWaver will seductively wake the surface and call big gamefish in for a closer look. Hold your rod tip up and SWaver is a surface lure, allow the bait to slowly sink and the SAction continues under water. The SAction swimming motion is created by River2Sea's exclusive Pin and Tenon Hinge and accentuated by her soft PVC tail. That seductive wake will only be interrupted by the explosion of a massive strike.
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