Excellent for all species of fish. It smells like a meal and fishes like a dream. The GULP!® Minnow Grub is great on jigs, and also on drop shot and livebait rigs.
Proven paddle tail swimming action. Unique ribbed shape creates more surface area for better scent. Great for casting and retrieving in stained water.
Ideal on jigs or as a trailer. Favorite for all SW species when targeting big fish. Proven tail action design swims under all conditions.
Designed specifically for the jig fisherman from the top of its head to the very tip of the tail. The head was designed to better fit a jighead, the body has more mass than a standard curltail grub, and the tail is much beefier- creating more of a "thump" on the fall, creating more strikes than…
Designed to target fish suspending or holding in vertical cover. Perfect for working weedlines, wood, docks and dams. Biodegradable.
The do-everything topwater lure. Spits, darts and chugs like fleeing baitfish. Weighted tail for long casts. Loud rattle. Teaser tail hook.
Now anglers can add another version of this fish-producing lure - the Chug'n Spook - that will spit tremendous amounts of water while producing the classic side-to-side sashay that drives fish wild. The Chug'n Spook features an open, cupped mouth that spits loads of water and creates enormous…
Not only are Berkley's Gulp! Fat Floating Trout Worms loaded with trout-attracting ingredients, but they offer a buoyant, lifelike design that imitates the features and action of small worms and other trout forage. Shorter and fatter than other trout worms, the Gulp! Fat Floating Trout Worms are…
Looks, feels and smells like live shrimp. Rig and fish using any technique appropriate for live shrimp. Extremely durable and long lasting. Bonus packs available.
Water-based formulation. Features GULP! extreme scent dispersion. Versatile bait for finicky fish. Catches bass and walleyes that ignore other offerings.
The next generation in soft baits. Biodegradeable. Made of natural ingredients. 400x's more scent dispersion, expands the strike zone allowing you to catch more fish.
Mimics popular coastal live baitfish. Ideal for all rigging options. Rapid scent dispersion attracts fish from greater range.
Ideal for all saltwater species. Swimming tail action irresistible to fish. Rapid scent dispersion attracts fish from greater range.
Proven paddle tail swimming action. Unique ribbed shape creates more surface area for better scent. Great for casting and retrieving in stained water. "Recharge" bait by placing used bait back in powerful Gulp! Alive! attractant. (4" in length, 12 per bucket)
This bait targets fish suspending or holding in vertical cover. With GULP!® extreme scent dispersion, the Jerk Shad pulls fish out of cover.
Biodegradable with 400 times more scent dispersion than plastic baits. Each bait has a natural presentation in action, scent and taste. Replace live bait for better durability and long lasting results.
Looks, feels and smells like live sand crab/fleas. Match-the-hatch colors. More durable and longer lasting than live bait. Rapid scent dispersion attracts fish from greater range.
This bait-shaped metal jig has attracted the attention of all types of fish all over the country. For jigging, mooching, casting, or trolling.
The Zoom G-Tail Worm features a thick body and a wide tail, a throwback to the gator-tail design made popular in the 70s and 80s. The G-Tail's square body shape and wide tail offers a larger presentation, making it a great choice when going after big fish. The Zoom Bait G-Tail Worm is a good fit…
Unique new double tail design has enticing action at slow or fast retrieve. Excellent for multiple species of inshore gamefish. Pronounced action fished slow or fast, and on light or heavy jigs.
Looks and feels like natural cut sandworms. Rig and fish like live bait - longer lasting and durable. Disperses natural scent that attracts fish.
Looks, feels and smells like live sand eels. Rig like live sand eels. Rapid scent dispersion attracts fish from greater range.
There are no fish oils, tissues or extracts used in Yeh Monn!®. It's powered by the proven scent technology developed by Fishbites - the scent that melts in the water, not on your hands!® Each bag contains two 5/8" x 13" bait strips. Each bait strip cuts easily with scissors, so all you need to do…
No two are alike - just like live. Lifelike look, feel, action, smell and taste of a live bloodworm with less mess and more durability. Outfishes live bloodworms. 6". 8 mini pack.
Looks, feels and smells like live squid. Rig on a jig-head, a dropper loop or a Carolina rig. Rapid scent dispersion attracts fish from greater range.
Ideal replacement for scarce live eels. Scent, flavor, action and appearance imitates all live eels. More rigging option than live bait. Cobias and Stripers love 'em.
Replicates the trout-attracting features of small worms and other forage. Lively action provides a lifelike presentation. 2 1/2"
deep-diving plug that features a strike-producing wide wiggle in slower currents and erratic "skip-beat" action in faster currents - up to 4.5 MPH! This lure has a maximum diving depth of 20 feet when trolled/backtrolled on a flat line. Like all diving plugs, diving depth will vary depending on…
Vibrating tail action. Ideal reaction bait for bass, walleye, and other predator species. Life-like detail and top/bottom color lamination. Rapid scent dispersion attracts fish from greater range.
The next generation in soft baits. Biodegradeable. Made of natural ingredients. 400x's more scent dispersion, expands the strike zone allowing you to catch more fish. (1" in length, 8 per pack)