The SOG Trident uses our well-proven means of delivering a knife blade to the open position with S.A.T. (SOG Assisted Technology?) Now using our patent pending Arc-Actuator?, the Trident locks stronger and releases easier. There is also a built-in safety to lock the blade closed. When it shows red,…
Features 1K Power Helix, a carbon fiber material used to produce extra strength in the backbone, while keeping the weight to a minimum for sensitivity. Suspending reel seat a design for maximum energy transmission. Aluminum oxide guides that are diamond polished to a rich black surface providing…
The Lightning graphite Rod built its reputation with a unique combination of strength and sensitivity. Today, the Berkley Lightning Rod IM6 still is the fastest, strongest, and lightest rod in its class. Choose any model, and you'll feel every tick. Every bump. And every bite. Chrome-plated SS304…
Dick's Sure Spin® Herring Helmet delivers a perfect cut plug spin ever time! Extend the life of baits. Rig with your favorite herring leader configuration. Use it with LongLiner® for a highly effective presentation. Available in fish catching colors, the Sure Spin is rigged by placing it over a…
The full length finger guard protects your fingers. Sharpening blades are Diamond Honed Tungsten Carbide for years of reliable use. AccuSharp Knife Sharpeners will not rust and can be cleaned with soap and water or in the dishwasher.
Offset and non-forged.
Looks, feels and smells like live sand eels. Rig like live sand eels. Rapid scent dispersion attracts fish from greater range.
Proven paddle tail swimming action. Unique ribbed shape creates more surface area for better scent. Great for casting and retrieving in stained water.
Outperforms natural salmon eggs. Potent scent disperses to attract sensitive-smelling trout and salmon. Durable and long lasting. Stays on the hook longer.
Looks, feels and smells like live squid. Rig on a jig-head, a dropper loop or a Carolina rig. Rapid scent dispersion attracts fish from greater range.
By far the most effective trout dough ever. You will experience up to a 55% greater catch rate than the leading competitors product. Floating formula floats hook in the visible strike zone, then lets the magic of GULP!® scent dispersion do the rest.
Rig as is or like a live crab. Made of biodegradable, natural ingredients. Looks, feels & smells like live peeler crab.
The revolutionary Live Spindle? design is the reason the new Fathom Star Drag is the most castable reel in the market place. The improved configuration allows the spool to spin independently of the spindle and pinion gear, which significantly reduces friction experienced from the extreme…
Biodegradable with 400 times more scent dispersion than plastic baits. Each bait has a natural presentation in action, scent and taste. Replace live bait for better durability and long lasting results.
Proven paddle tail swimming action. Unique ribbed shape creates more surface area for better scent. Great for casting and retrieving in stained water. "Recharge" bait by placing used bait back in powerful Gulp! Alive! attractant. (4" in length, 12 per bucket)
When you're out for northern pike, that's the time for a Heart-of-Steel Spinner. Nylon-covered stainless steel leader withstands dozens of strikes from mono-slicing teeth. 1 per card.
Two stainless steel ball bearings, Infinite Anti-Reverse, Machined aluminum spool, Standard shoulder clutch, High strength alloy gears, Multi-disc wet drag & line clicker Metallic red finish.
Excellent for all species of fish. It smells like a meal and fishes like a dream. The GULP!® Minnow Grub is great on jigs, and also on drop shot and livebait rigs.
Looks and feels like natural cut sandworms. Rig and fish like live bait - longer lasting and durable. Disperses natural scent that attracts fish.
Looks, feels and smells like live sand crab/fleas. Match-the-hatch colors. More durable and longer lasting than live bait. Rapid scent dispersion attracts fish from greater range.
Designed specifically for the jig fisherman from the top of its head to the very tip of the tail. The head was designed to better fit a jighead, the body has more mass than a standard curltail grub, and the tail is much beefier- creating more of a "thump" on the fall, creating more strikes than…
Perfect for jig or drop shot. Biodegradeable with 400x's more scent dispersion. More colors and better durability than live. (4" in length, 12 per pack)
Offset, 2 slices, downeye.
More durable than livebait. Here's the bait that out fishes live night crawlers. Looks like the real thing and smells even better. Great on spinners, livebait rigs, and weedless hooks.
Floating for more lifelike swimming action. Keeps bait off bottom and in the strike zone. Split tail for increased action.
Ideal replacement for scarce live eels. Scent, flavor, action and appearance imitates all live eels. More rigging option than live bait. Cobias and Stripers love 'em.
100% fiberglass. Glossy black with enhanced color graphics. Fiberglass reinforced joints. Metal eye tip. Line keeper.
deep-diving plug that features a strike-producing wide wiggle in slower currents and erratic "skip-beat" action in faster currents - up to 4.5 MPH! This lure has a maximum diving depth of 20 feet when trolled/backtrolled on a flat line. Like all diving plugs, diving depth will vary depending on…
Biodegradable. Has out fished live bait 2:1 in head to head field tests. Features GULP! extreme scent dispersion with life-like taste and texture.
The weedless wonder that will come up clean and weed-free every time. Patented 35 degree wobble. Rocks back and forth, but won't roll and twist line. Plated with pure silver or 24K GOLD for a brighter flash.